Reputation drives success

Reputation is fundamental in defining the level of success a business, an entity or even a country can achieve. It sets out the ‘trust factor’ that others put in it and determines what it stands for. Ultimatley, reputation governs how it is perceived and compared to its peers.

Strong corporate reputation is an executive matter that cannot be left to chance. It requires three fundamentals to nurture, build and maintain its goodwill:

• Priority

• Consistency

• Communication

Addressed correctly and with purpose, reputation, which can mean different things in different cultures or markets, possesses the common ability of forming and uniting opinion and attracting loyalty. 

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"Reputation, which can mean different things in different cultures or markets, possesses the common ability of forming and uniting opinion and attracting loyalty"


An established company facing new competition, is far likely to retain customer loyalty with a strong reputation than one that has not nurtured trust in the market. A startup which builds a solid reputation can look forward to competing with established businesses without intimidation.

Atttracting investment, developing new market opportunities, managing risk, recruiting and retaining talent are all conducted with a varying, yet accountable, degree of emotion. People commit themselves to decisions because they have confidence in the other party’s abilities. They trust the people with whom they are doing business or whom they are parting with their money. Reputation drives success by instilling such confidence to create sustainable competitive advantage and, in turn, provide a lasting platform for increased shareholder value.

With over 30 years’ experience living and working in Europe, the Middle East, North East Asia and Oceania, develop brand equity based on strong reputation supported by clear and consistent communication. Together with my network of professionals, I am able to assess your business and assist you in taking it to the next level. 


info@executivematters.com     © Desmond Joseph 2014